Bee’s Knees

Bee’s Knees is a personal project on a made-up honey brand. I originally created the brand for my high school senior year portfolio in year 2020.

Year 2023

Now, as I am heading into my third year at DAAP, I have decided to rebrand the Bee’s Knee’s with the knowledge I have gained. I started with creating a wordmark, experimenting with color, and making graphic elements.

Final Packaging

Curated Instagram Feed

Experiential Graphic Design

After my 4-month internship with HOK, I wanted to experiment with how The Bee’s Knees can be seen within the space and environment.